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Columbia Business School

Release Date: 2010.03.10
Last Update : 2010.03.25
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Columbia Business School's Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. "

1Disruptive Innovation for Brands00h 09m 33sPlay 1 /  Fusen 0Play Now!
2Brands with a Higher Purpose00h 04m 39sPlay 3 /  Fusen 0Play Now!
3Health as a Strategy for Competitive Advantage00h 05m 07sPlay 0 /  Fusen 0Play Now!
4Sheena Iyengar on Overwhelming Consumer Choice00h 22m 02sPlay 2 /  Fusen 0Play Now!
5The Power of One-to-One Communication00h 04m 43sPlay 3 /  Fusen 0Play Now!
6Social Purpose Fueling Growth00h 03m 59sPlay 0 /  Fusen 0Play Now!
7Visa's CMO on Meeting the Challenge of New Media00h 20m 11sPlay 0 /  Fusen 0Play Now!
8The Network Is Your Customer Panel Q&A00h 19m 47sPlay 0 /  Fusen 0Play Now!
9Frank Eliason: Social Customer Service00h 08m 26sPlay 0 /  Fusen 0Play Now!
10Customer Networks' Impact on Innovation00h 05m 54sPlay 0 /  Fusen 0Play Now!
11Building Trust and Brand Presence00h 09m 14sPlay 0 /  Fusen 0Play Now!
12Using New Media Platforms to Engage TV Audiences00h 09m 15sPlay 0 /  Fusen 0Play Now!
13David Rogers: Five Strategies for Customer Netw...00h 02m 28sPlay 0 /  Fusen 0Play Now!
14Vivian Schiller (CEO, NPR): Disruption & Opport...00h 20m 34sPlay 0 /  Fusen 0Play Now!
15Dave Carroll: Lessons from "United Breaks Guitars"00h 20m 15sPlay 0 /  Fusen 0Play Now!
16Jeff Jarvis: New Business Models for News00h 20m 27sPlay 0 /  Fusen 0Play Now!
17Dwayne Spradlin (CEO, InnoCentive): The Power o...00h 25m 31sPlay 1 /  Fusen 0Play Now!
18Jeff Jarvis and Vivian Schiller: Q&A on the Fut...00h 23m 58sPlay 0 /  Fusen 0Play Now!
19Thomas Gensemer: Online Organizing for Obama an...00h 20m 54sPlay 0 /  Fusen 0Play Now!
20Aliza Freud: Brand Success and Failures in Soci...00h 18m 23sPlay 0 /  Fusen 0Play Now!
21Samsung Case Part 1: A Customer-Driven Brand00h 04m 33sPlay 0 /  Fusen 0Play Now!
22Samsung Case Part 2: Innovation Process00h 11m 35sPlay 2 /  Fusen 0Play Now!
23Achieving Behavioral Innovation00h 22m 09sPlay 51 /  Fusen 2Play Now!
24Social Media and the Airline Industry00h 07m 12sPlay 39 /  Fusen 1Play Now!
25The Future of Brand Development in India00h 06m 29sPlay 0 /  Fusen 0Play Now!
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